Facebook is one of the biggest, if not the biggest website on the Internet. You can use it to make new friends, see some news or gossip, play some games and kill time. But nowadays this social media has expanded so much that it can be used as a place for self-promotion, advertisement, or even business. For you as an author, Facebook can be a great place to receive some attention from the wide public. In this article, we will provide you with some useful tips on how to use Facebook as a way of promoting your books.
Creating a Facebook page
This is probably one of the most frequently used methods amongst the community in this social media. People make pages on Facebook for everything from video games, to magazines, you name a topic and there will probably be hundreds of pages about it. Creating one is very easy, but making it popular might take a lot of time and a little bit of investment. You can pay Facebook to show your page to more people but if you take this decision, you will have to make sure that it is worth your while. You should create great posts that can grab people's attention, otherwise, you are just wasting your money. Your page can be used as a place where your readers get to know you more personally, a place where you get to showcase your writing abilities, or just a place for promoting your new books - it is up to you.
Keeping your posts short and engaging is one of the keys to having a successful Facebook page. You can ask your readers to write a comment about their opinion on your book. This is a great way of receiving feedback and knowing what to improve on in your next books. Of course, you can also ask your fans to share your posts on their feed, so that you can reach more people, this is some kind of a free advertisement. You should not ask them too frequently or you might start to look desperate and bothersome which may cause a loss in your readers' count. You can also get in contact with other author pages and exchange some experience with them. You can even reach an agreement for mutual advertising. This way you can help each other out and gain some useful knowledge. When making a Facebook page haters will probably spot you easier than before so you will have to prepare to face even more hate than before. Like everything in life, even Facebook pages have to have some cons, right? Boosting your posts is always a great way of reaching more people, but you have to know that not every post can be boosted and bring success. You have to boost only the interesting and engaging posts, for example, book trailers, book writing updates, etc. These are the types of posts that will bring more interest to your page.
Joining Facebook groups
There are, of course, other ways of using Facebook and one of them is book lovers' groups. These types of groups are a wonderful place where you can find a lot of potential new readers, or connect with other authors. Of course, you can also face a lot of criticism in those groups, but coping with haters will always be a part of your job it doesn't matter the area you work in. If you can ignore all these rude comments, then you don't have anything to worry about, join some groups about books and start advertising yourself right away.
Is Facebook marketing really necessary if we want to be successful?
Since Facebook has always been amongst people's favorite websites and is browsed from millions on a daily basis, Facebook marketing is probably one of the convenient ways for promoting yourself and your work. You can always try and use other methods like creating your own website or asking a reviewer to write his opinion on your book but these methods don't always guarantee a successful outcome for you. Facebook does not guarantee you success too but it is a much cheaper and easier method of advertisement. You have a huge platform for development and it is up to you to make it work like you want it to work. Everything depends on the way you act on Facebook. You can achieve huge success, or you can receive almost nothing for your efforts, everything is in your hands. The most important thing you have to remember is that your happiness should be in the first place.
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